New Logo and Identity by and for Saffron

“Founded in 2001 by Jacobo Benbunan and Wally Olins (1930-2014), Saffron is a brand and innovation consultancy with offices in London, Madrid, Berlin, Istanbul, Mumbai, Melbourne, San Francisco and São Paulo. Saffron specializes in defining brand strategies with a focus on experience, innovation, and building strong brand cultures. Saffron’s client portfolio includes Fujitsu, Akzo Nobel, KPMG, Sodexo, Scania, Vueling, City of London, A1 Telekom Austria, ASDA, Cepsa, British Council Arts, Doha Film Institute, Voith, among others.” Logo. Typography concept. Custom type family. Philosophy visualized. Business cards. Envelopes. Letterhead. Folder. Brochure kind of things. Talk posters. Icons.