New Logo and Identity by and for Ugmonk

Established in 2008 by Jeff Sheldon as a side project to complement his full-time job at the time, Ugmonk began offering four t-shirt designs and is now a full-blown lifestyle brand offering t-shirts (more than four), caps, messenger bags, and prints, all designed and sourced by Jeff himself, who took on the business in full in 2010. Ugmonk is a charming family affair with the warehouse headquartered in his parents’ basement, orders fulfilled by his mom, and customer service handled by his sister-in-law. (Love it.) The design approach to the products is minimal, clean, crisp, and with a personal attention to detail that has earned Ugmonk a devoted audience. Last month the site introduced its 2.0 version and a new logo and identity to go with it designed by, yup, Downingtown, PA-based