New Logo and Identity for Huckberry by This Design

Established in 2011, Huckberry, self-described as “The One Stop Men’s Shop For Everyday Adventure”, offers a curated selection of apparel, footwear, and gear from other brands that all fit within Huckberry’s lifestyle category of “Everyday Adventure” that they define as “[sitting] between the traditional outdoor and fashion industries” but that can more easily be described as fashionable lumberjack. Co-founded by Andy Forch and Richard Greiner, Huckberry is a traditional rag to riches story with the two putting down what little money they had into the business, operating from a basement, going door-to-door (metaphorically-speaking) to pitch their business, and packing orders themselves. Built around a very desirable outdoor-but-make-it-hip narrative, the brand grew exponentiall