New Logo and Identity for Affinity done In-house

Launched at the end of October 2025, Affinity is a desktop graphic editing and publishing program from Canva. While the Affinity software is technically a brand new entity unto itself, it emerged last Wednesday out of a decade of prior development in the field. The first software bearing the Affinity name was originally developed by Serif Europe in 2014, and from the beginning it has always and unavoidably occupied a space in the digital art and design world opposite the industry standard, Adobe. Affinity Designer was an Illustrator-esque vector graphics editor released in October 2014 under a perpetual license. This came a year after Adobe announced the end of their own Creative Suite perpetual licensing model to go all-in on Creative Cloud, a monthly subscription model which is still in