New Logo and Identity for Superhuman by Smith & Diction

Established in 2009, Grammarly is a web browser plug-in and standalone app that uses generative AI to autocorrect and improve your writing. In 2024, Grammarly purchased Coda (an AI-assisted productivity app aka project management) and Superhuman Mail (an AI-assisted email client). In a move seemingly reminiscent of Google’s switcheroo to Alphabet, Grammarly has now rebranded itself as Superhuman, a productivity suite that includes Superhuman Go, an AI assistant, Coda, Grammarly, and Superhuman Mail. Confused yet? All you need to know is that what once was ONLY Grammarly is now a collection of AI assistants and apps under the umbrella name of Superhuman. Whew. Tasked with initially designing a new AI agent for Grammarly, but then pivoting to rebrand the newly formed mother brand Super