New Logo and Identity for Alma by Smith & Diction

Currently in a beta testing phase and set to launch in 2025, Alma is a food tracking companion app trying to bring soul and celebration to the typically tedious efforts of calorie counting and meal planning, with a stated mission to “make healthy eating effortless through AI-powered nutrition tracking and personalized food discovery.” In an effort to stand out in a crowded competitive landscape, Alma has introduced a new brand identity designed by Philadelphia, PA-based Smith & Diction. Alma is building a nutrition companion that meets you where you are and tracks actual imperfect human activity, not the gym rat robot that these other apps seem to assume their users are. You contain multitudes, and cheese. The more we thought about it, the more we felt like this is the perfect space to