New Logo and Identity for Assembly by Focus Lab

(Est. 2013) Assembly is a platform that enables anyone, anywhere to openly collaborate and build real businesses together. Assembly enables software products (apps, services, etc.) to be built like open source projects. When a product earns money, it goes to the contributors who built it. When anyone contributes to a product (whether by submitting code, copy or design), she will earn App Coins. Each product has its own App Coins, and anyone who owns them is entitled to portions of the app’s revenue. Logo detail and usage. Logo process video. Pattern. Logo IRL. Wood-shopping the logo.