New Logo and Identity for Bath River Line by Fieldwork Facility

The Bath River Line is a new 10km riverside trail that runs through the historic center of the city of Bath in Somerset, England, United Kingdom. Bath is an internationally-famed UNESCO World Heritage Site known for its Roman Baths and Georgian architecture. This initiative seeks to improve connectivity across Bath, enrich local biodiversity ,and offer a shared social environment for the community. Alongside the completion of phase one, a new brand, signage, and interpretation signals were installed, designed by London, UK-based Fieldwork Facility. Overview of project. The brand identity takes inspiration from the seasonal changes along the river and specifically the historic flood level markings found within the city centre. Since the 1800’s, dozens of historic floods have been commemorat