New Logo and Identity for Amsteldok by VBAT

Opened on April 2019, Amsteldok is the new consolidated headquarters of all fifteen WPP agencies in Amsterdam that were previously spread out across eleven different locations. A 1970s building on the banks of the Amstel river has been renovated by WPP’s BDG and now serves as a 204,000-square-foot campus for 1,500 employees. Maintaining the original box-stacked structure, the building has renovated roof terraces, restaurants, a rooftop bar, a business lounge, an event space, and a range of co-working, conference, and hospitality spaces. The identity and signage for Amsteldok has been designed by WPP’s VBAT. We named the campus Amsteldok. Its name references the campus’s location on the banks of the Amstel River, Amsterdam’s maritime history and the city’s curr