New Logo and Identity for Bike New York by Pentagram

“Bike New York is a 5O1(c)(3) nonprofit that provides free bike education programs throughout the five boroughs. In 2O13 alone, they taught bike skills to more than 16,000 kids and adults. Funding for these programs comes from the organization’s numerous annual events, including the TD Five Boro Bike Tour, Bike Expo New York, and smaller regional and local rides.” Logo detail. A few different materials. A lot more can be seen in the video below. Identity presentation. (After I watched it I had to go rollover the bike icon on the org’s website to double-check it.)