New Logo and Identity for Bloomnet by Goodside

(Est. 1988) “Bloomnet is the modern florist network built to help today’s florists thrive in an evolving industry. Backed by 1-800-Flowers.com, Inc., we connect you to the tools, orders, and support you need to grow with confidence. Whether you’re a high-volume operation or a boutique flower shop, Bloomnet helps you run a smarter, stronger business. Founded in 1988, Bloomnet has supported florists for decades through every shift in the industry. As part of the 1-800-Flowers.com, Inc. family of brands, Bloomnet serves as the primary fulfillment network for one of the largest gifting platforms in the world. That scale brings opportunity. Our focus keeps it personal.” /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, video'); Array.prototype.forEach.call(videos, function (video) { if (video.tagName.toLowerCase() === 'video') { video.pause(); } else { var src = video.src; video.src = src; } }); }; .pausevideos { margin: 20px 0 30px; display: block; font-size: .8em; font-family: 'ABCSocial'; font-variation-settings: "wdth" 100, "wght" 370, "slnt" 0; -webkit-font-feature-settings: "ss02" 1, "ss04" 1, "ss05" 1, "lnum" 1, "liga" 1; font-feature-settings: "ss02" 1, "ss04" 1, "ss05" 1, "lnum" 1, "liga" 1; text-transform: uppercase; letter-spacing:.15em; font-style: normal; font-weight: normal; cursor: pointer; border: 1px solid rgba(242,24,24,.5); background: transparent; color: rgba(242,24,24,1); padding: 12px 15px 10px; -webkit-transition: all 250ms ease; -moz-transition: all 250ms ease; transition: all 250ms ease; text-decoration:none; } .pausevideos:hover { border: 1px solid rgba(0,0,0,.3); color:rgba(0,0,0,.85); background:white; -webkit-transition: all 250ms ease; -moz-transition: all 250ms ease; transition: all 250ms ease; text-decoration:none; } pause all videos Logo. Logo, inverse. Your browser does not support the video tag. Brand positioning. Your browser does not support th