New Logo and Identity for WOW by Plural

(Est. 2020) “WOW is a unique space where the physical and digital worlds meet to reinvent the shopping experience. In our stores and online, you’ll discover fashion, beauty, home décor, and much more — always featuring exclusive brands and the latest trends. We currently have two locations in Madrid. Each store offers a unique universe: fashion, sneakers, beauty, cosmetics, home décor, books, travel accessories, and much more. They’re designed to let you discover brands in a new way, blending the physical and digital experience across every floor.” /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, video'); Array.prototype.forEach.call(videos, function (video) { if (video.tagName.toLowerCase() === 'video') { video.pause(); } else { var src = video.src; video.src = src; } }); }; .pausevideos { margin: 20px 0 30px; display: block; font-size: .8em; font-family: 'ABCSocial'; font-variation-settings: "wdth" 100, "wght" 370, "slnt" 0; -webkit-font-feature-settings: "ss02" 1, "ss04" 1, "ss05" 1, "lnum" 1, "liga" 1; font-feature-settings: "ss02" 1, "ss04" 1, "ss05" 1, "lnum" 1, "liga" 1; text-transform: uppercase; letter-spacing:.15em; font-style: normal; font-weight: normal; cursor: pointer; border: 1px solid rgba(242,24,24,.5); background: transparent; color: rgba(242,24,24,1); padding: 12px 15px 10px; -webkit-transition: all 250ms ease; -moz-transition: all 250ms ease; transition: all 250ms ease; text-decoration:none; } .pausevideos:hover { border: 1px solid rgba(0,0,0,.3); color:rgba(0,0,0,.85); background:white; -webkit-transition: all 250ms ease; -moz-transition: all 250ms ease; transition: all 250ms ease; text-decoration:none; } pause all videos Before-and-after comparison. Your browser does not support the video tag. Before-to-after updates. Logo. Typography. Your browser does not support the video tag. Your browser does not support the video tag. Color palette and motion beha