New Logo and Identity for Bolt by Koto

Established in 2014, Bolt is a checkout experience platform that “strengthens retailers’ relationships with their customers by unlocking secure, logged-in, lightning-fast checkouts”. Partnering with retailers like Forever 21, Badgley Mishka, Fanatics, Akira, and Swiss Gear, Bolt’s primary offer is a one-click, seamless checkout system that converts more shoppers into buyers compared to traditional guest checkouts. Originally built by a team of 10 people when it launched in 2016, Bolt, headquartered in San Francisco, now has more than 600 employees with offices in New York City, Salt Lake City, Seattle, Toronto, Stockholm, Wrocław, and Barcelona. Last week, Bolt introduced a new identity designed by the New York, NY office of Koto. Bolt competitor logos. From logo an