New Logo and Identity for Cadillac by Mother Design

Established in 1902, Cadillac is a brand of luxury, high-end vehicles and one of the first automotive brands in the world. Named after Antoine de la Mothe Cadillac — who founded Fort Pontchartrain du Détroit in 1701, which later became the city of Detroit, MI, which later would become the car-making capital of the U.S. — Cadillac is owned by American automobile manufacturer General Motors Company. Coming a long way from the days of the Runabout, GM has sold nearly 400,000 Cadillacs in 2019 and 2020 respectively, with the iconic Escalade retaking the full-size luxury SUV market leadership. Recently, as it enters the electric car era along with the rest of the industry, Cadillac introduced a new logo and identity designed by New York, NY-based Mother Design. Mother Design created a new visua