New Logo and Identity for Cardinal Stage by UnderConsideration

Established in 2006, Cardinal Stage is a professional theater company in Bloomington, IN. A non-profit organization with strong ties to the community, Cardinal Stage’s programming covers many genres, including musicals, dramas, classics, and, since 2010, kid-friendly and family-oriented productions. Its holiday show — whether it’s Peter Pan, Mary Poppins, or A Christmas Carol — is a highlight of Bloomington’s end of year events. After 12 years, the theater’s founder and artistic director relocated with this family and opened the door for Cardinal Stage to move into a new era, effectively referred to internally as “Cardinal 2.0”. One half of UnderConsideration (Armin) was invited to join the board of directors at the start of the 2017 –