New Logo and Identity for Channel 4 by Pentagram and 4creative

Launched in 1982, Channel 4 is a British public-service television broadcaster and the flagship channel of Channel Four Television Corporation, a publicly-owned, commercially-funded public service broadcaster that runs 12 channels and a streaming service. Unlike its main competitors, the BBC and ITV, Channel 4 does not have in-house production so all of its programming comes from outside production companies with the goal to be “innovative, experimental and distinctive”. Its programming ranges from sitcoms to documentaries to reality TV to scripted dramas. (And unlike the BBC, it receives no public funding and is instead funded entirely by its own commercial activities.) Channel 4’s purpose is to “create change through entertainment […] by representing unheard voices, challengi