New Logo and Identity for Copa América by Brandia Central

First played in 1916, COPA América (American Cup) is the oldest international soccer competition, played every four years in a different South American country from team members of CONMEBOL, the continental governing body of association football in South America. Since 1993, the tournament hosts 10 cities from the continent and 2 invited teams from other countries (like Mexico, Canada, or the U.S.). Next year, the tournament will be played in Chile and the identity has been designed by Brandia Central (who have developed an interesting niche in sports events identities like this).The strategic work culminated on a strong recommendation: this edition of COPA América would be the start of something new, being the first with a “host-inspired brand”. Instead of presen