New Logo and Identity for Countdown by &Walsh

Launched in 2020, Countdown is a global initiative to champion and accelerate solutions to the climate crisis. A collaboration between TED and Future Stewards, the initiative brings together scientists, activists, entrepreneurs, urban planners, farmers, CEOs, investors, artists, government officials, and others to find the most effective, evidence-based ideas with the goal to build a better future by cutting greenhouse gas emissions in half by 2030. Countdown kicked off on October of last year with a virtual event and hundreds of events that took place simultaneously around the world. This year, it will host a summit in Edinburgh, Scotland, as TED speakers share a blueprint for a net-zero future, amplified by TEDx Countdown events around the world. The identity for the initiative has been