New Logo and Identity for Deliveroo by DesignStudio

Established in 2013 in London, UK, Deliveroo is a delivery service working with restaurant chains and independent restaurants to bring their food to your home or office via drivers, most of them on bicycles. The name, as explained in their FAQ: “Kangaroos are known to be incredibly protective of their young. At Deliveroo we are equally protective of your dining experience.” From its initial offering in London, Deliveroo is now available throughout the UK, the Netherlands, France, Germany, Belgium, Ireland, Spain, Italy, Australia, Singapore, Dubai, and Hong Kong. Last week, the company introduced a new logo and identity designed by London and San Francisco, CA-based DesignStudio. As part of the new brand we developed an extensive colour palette – from warm to fresh, and r