New Logo for Vodafone by Brand Union

Established in 1991, Vodafone is one of the world’s largest telecommunications companies, with 523.5 million mobile customers — 212 million in India alone — and 18.5 million fixed broadband customers across Asia, Africa, Europe, and Oceania. Last week, Vodafone introduced a new logo designed by Brand Union as part of a global brand re-positioning. Logo evolution over the years. The new visual identity will place much greater emphasis on Vodafone’s iconic ‘speech mark’ in the biggest change to one of the most recognisable symbols of Vodafone since the ‘speech mark’ logo was created in 1998. The ‘speech mark’ will now appear as the central graphical focus overlaid on all marketing and marketing communications activity. The logo will