New Logo and Identity for Television Centre by Prophet

The BBC Television Centre at White City in West London was the headquarters of BBC Television between 1960 and 2013. Most of the BBC’s national television and radio news output came from here. On 16 July 2012, the BBC agreed to sell the site to Stanhope plc for £200 million. The building closed on 31 March 2013 and will be redeveloped to include flats, office space, a cinema and hotels. Studios 1, 2 and 3 along with part of the basement and offices will be refurbished and leased back to the BBC on a 15 year lease.Developers Stanhope said in April 2014 that the new Television Centre development would “pay homage to the original use of the building” and retain original features of the buildings including the ‘doughnut’, atomic dot wall and Helios statue. The new