New Logo and Identity for Edward & Co. by Bob Ewing

Established in 2020, Edward & Co. is a new brand of golf apparel targeted at the “everyman”, meaning it’s not super fancy but it’s not frumpy and it’s as much for the golfer whose handicap is 0 (a very good golfer) to one whose handicap is 30 (a somewhat decent golfer). Part of why Edward & Co. finds its way to Brand New today is that the brand was started by a few members of the French family, of French Paper fame — one of the best uncoated, colored paper in the industry. Another part is that yesterday was a rather exhausting day of refreshing news sites, stressing over things I can’t control, and some general anxiety so today I wanted a feel-good story that was easy on the eyes and mind. A third part is that the design comes from a designer who