New Logo and Identity for Gant by Essen International

Established in 1949 in New Haven, CT, Gant is a clothing brand best known for its dress shirts for both men and women. In the 1950s it helped popularize the Ivy League look of slacks and a shirt as the company had a big presence near schools like Yale. Gant enjoyed success through the second half of the century until the brand was bounced around different ownership through the end of the 1990s and early 2000s until it landed with Maus Frères, a Swiss holding company that owns department stores and other brands like Lacoste. Currently, aside from shirts, Gant offers watches, footwear, eyewear, fragrance, underwear, and home furnishings with a global presence in over 60 countries, more than 500 stores, and availability in 4,000 retailers. Earlier this month, Gant introduced a new iden