New Logo and Identity for eftpos by Hulsbosch
(Est. 1984) “eftpos (Electronic funds transfer at point of sale) is Australia’s own debit card system, accounting for around 2 billion CHQ and SAV transactions in 2017, worth $130 billion. With access to 50 million cards in market, we help create innovative, bespoke customer payment experiences. Launched in the 1980s, eftpos introduced a fast, simple and secure payment system which was rapidly embraced by both shoppers and merchants. eftpos revolutionised the way we pay for goods and services, and as a result changed the retail landscape forever. Today, eftpos competes in an ever-changing, dynamic environment against a number of payment systems. Our Vision is to be Australia’s payment choice by making life easier and being centre of the digital ecosystem.” Logo. Logo anim
