Colorful Insurance

Established in 1956 FBTO is one of the largest insurance companies in the Netherlands with more than half a million policy holders. A popular benefit of FBTO is the ability to go straight online and define your insurance policy on the spot — a process that accounts for 60% of FBTO’s business — meaning there is no third party contracting or haggling with insurance salespeople. This month FBTO introduced a new identity designed by Amsterdam-based VBAT and a new online and offline campaign created by agencies Qi and ONLY. Unveiling at FBTO headquarters. For our Dutch readers or patient Google Translators, here are press release pages for the campaign and the logo. TV commercial. Stick until the end to see the logo animation. The new logo, as explained on VBAT’s news pa