New Logo and Identity for Evercoat by Hyperquake

Founded in 1953, Evercoat began as a manufacturer of fiberglass coatings primarily for repairing boats but soon expanded into materials suitable for automotive and construction purposes. It appears automotive applications are now the primary use case. These are not automotive paints, but rather mostly materials used to fill and patch damaged areas on the body panels of vehicles, which are then usually painted over. If you ever watched an episode of Pimp My Ride, or a similar automotive glow-up show, they often use a similar product called Bondo (made by 3M). Bondo is considered more of a DIY, home-repair product, where Evercoat makes materials more widely used in professional settings. Evercoat is considered the “number one preferred filler brand in North America and other global mar