New Logo and Identity for ESL by Superunion

Established in 2000, ESL (Electronic Sports League) is the largest esports company in the world, organizing international leagues and tournaments online and offline for the most popular games — Overwatch, Gears of War, Halo, and more — culminating in stadium-size events. With offices in Germany, North America, UK, Spain, France, Poland, China, and Australia, ESL estimates its fan base to be 242 million people globally — 80% in the coveted 18 – 34 demographic — and creates over 1,500 hours of content each year with its reach growing more as esports becomes one of the fastest growing segments of media and entertainment. Earlier this year, ESL introduced a new identity designed by Superunion. Logo. There is not a whole lot to say about the logo as it is a straigh