New Logo and Identity for Eurovision Song Contest by CLEVER°FRANKE

First celebrated in 1956, the Eurovision Song Contest is an annual international TV song competition hosted and “played” by member countries of the European Broadcasting Union. Each country is represented by a singer performing an original song and then the viewing public selects the winner. Nearly 200 million people watch the televised event, which itself is quite a spectacle. One of the world’s longest-running live annual TV events, each edition’s host is determined by the winner of the previous edition so with Dutch singer-songwriter, Duncan Laurence’s win at Tel-Aviv in 2018, the Netherlands will host 2020 in Rotterdam. The identity for next year’s event has been designed by Utrecht, Netherlands-based CLEVER°FRANKE. In the decades since it began, the