New Logo and Identity for Fiskars Group by DesignStudio

Established in 1649 as an iron foundry in the village of Fiskars near what is now Helsinki, Fiskars Group is the parent company of a global portfolio of consumer product brands that include Fiskars (gardening, cooking, and other hobby tools), Gerber (outdoor gear), Iittala (interiors and dining), Royal Copenhagen (porcelain products), and Waterford (drinkware, tableware, and high-end gifts) among others. Headquartered in Helsinki with presence in Europe, Asia, and the Americas, Fiskars Group’s products are available in more than 100 countries and the company employs around 7,900 people in over 30 countries. Recently, Fiskars Group introduced a new identity designed by DesignStudio. We immersed ourselves in all things Fiskars Group; travelling between its consumer brands’ flagsh