Friday Likes 219

Some muted color palettes this week to clear your eyes, mind, and soul, with work from Auckland, Seoul, and London. Hugo’s Bistro by HANNAH Design Studio Hugo’s Bistro is an all-day dining establishment, offering breakfast, lunch, and dinner in Aukcland, New Zealand, offering “reimagine[d] classic European fare”. The identity by local firm HANNAH Design Studio features a slender, vertically-stacked wordmark that is a rare case of a beautiful and elegant vertically-stacked wordmark; the combination of letters and shortness of the name works perfectly. Without any additional doodads or elements, the identity basically revolves around the strength of the logo and some fantastic paper stock choices in a muted color palette. See full project Rapport by Jaeho Shin Rapport