New Logo and Identity for Flodesk by DIA and In-house

Launched in 2019, Flodesk is a digital marketing service provider that “makes simple, intuitive software tools to help entrepreneurs grow their businesses”. Co-founded by Martha Bitar, Trong Dong, and Rebecca Shostak, Flodesk can be used to design and send marketing emails; sell online with custom sales pages, online payments, and instant product delivery; publish opt-in forms to grow mailing lists; and build powerful email automations. Most of these things are pretty hard to do on their own or require multiple other platforms to make it happen so having it all consolidated in one place — that happens to favor good design in its templates — is quite helpful and has proven very popular as Flodesk has gained a lot of traction since coming out of beta in 2021 and offering a simple