New Name, Logo, and Identity for Springster by DesignStudio

“Springster is a global mobile-first platform which builds vulnerable girls’ confidence and skills online to help them fulfil their potential offline. One of Facebook Free Basics’ top five most visited sites, Springster celebrates the diverse, inspirational and convention defying experiences of girls through entertaining and educational content and stories written for and by girls. Springster helps girls find meaning and strength in each other’s experiences. In so doing, it creates positive change in girls’ lives by building their knowledge, resilience and self-belief. By tracking real time usage, comments and user engagement, Springster uses a new impact methodology to measure how online behaviour can shape offline action and lead to shifts in girls’ kn