New Logo and Identity for Frameline by Mucho

Established in 1977, Frameline is a nonprofit organization dedicated to “the funding, exhibition, distribution and promotion of lesbian, gay, bisexual and transgender media arts”. Its most well-known initiative is the San Francisco International LGBT Film Festival, the longest-running LGBTQ film exhibition event in the world with an annual attendance of 63,000. Since 2004, the festival has adopted Frameline as its name and appends the annual edition number to it (i.e., this year’s 40th edition is called Frameline40). The organization also has a distribution program that specializes in sales and rentals to educational institutions, public libraries, film festivals, and community groups; and the Frameline Completion Fund provides grants to emerging and established filmmaker