New Logo and Identity for Kinema by Mucho

Established in 2020, Kinema is a new social cinema platform that allows anyone, anywhere to conduct a screening of a film — and charge or not charge — for their neighborhoods, communities, and followers. For filmmakers, mostly independent, the platform broadens their ability to show their film and manage their non-theatrical exhibition both online and offline. Although most genres are covered, the current selection of films available is heavy on documentaries, including popular ones like Jiro Dreams of Sushi and RBG, which seems beneficial to the idea of gathering a community of people around a cause. To set the tone, Kinema has some screenings of its own, mostly virtual, inviting directors, producers, or actors of a movie to participate in the live screening. Recently, Kinema introduced a