New Logo and Identity for Filmin by Mucho

Established in 2008, Filmin is an online, subscription-based movie platform available in Spain with a catalog of over 8,000 titles of movies, TV series, and user-submitted shorts. It’s also available in Mexico as Filmin Latino, with a smaller catalog of less than 1,000 titles. The video-on-demand collection focuses on vintage and independent movies, many from the platform’s backers, which include some of the top production companies in Spain. Earlier this Summer, Filmin introduced a new identity designed by the Barcelona office of Mucho. Logo detail. For this redesign, we collaborated with typographer Jordi Embodas, who worked using his own typeface family based on the modular systems of billboards, slightly rounding the edges to improve readability and give it a contemporary t