New Logo and Identity for Glasses Direct by SomeOne

(Est. 2004) “Founded in 2004 by Jamie Murray Wells while in his final year at university, Glasses Direct has grown to become Europe’s largest online prescription eyewear store and sells a pair of prescription glasses every few minutes. Since day one Glasses Direct has revolutionised the optical industry with innovations like registered, qualified opticians available on the phone, a Home Trial service (allowing customers to try pairs on in the comfort of their home before they buy) and a 14 day ‘no quibble’ money back guarantee. Glasses Direct really does have the ability to change the way people feel about buying glasses.” Logo detail. Stationery. Packaging. Frame illustrations. Model cinemagraphs. Still life cinemagraphs. Can you spot what’s moving?