New Logo and Identity for Go.Compare by Ragged Edge

Established in 2006, Go.Compare is a Wales-based financial services comparison company, providing comparison details for products including car, home, and pet insurance and breakdown cover. It’s one of the most used and recognisable price-comparison sites in the UK and shot to fame with the introduction of fictional opera singer “Gio Compario” for their 2009 ad campaign. Despite being voted “most irritating advertisement” in 2015, Gio struck a chord with the nation and has remained as their mascot until today. Over time it’s yielded a variety of different ads featuring Gio, including a personal favourite of mine which really leant into his dislike with some pre-graffitied out of home billboards. Suffice to say Go.Compare is a big deal in Britain with hug