Brand
2013New Logo for Equal by DuPuis
(Est. 1983) “Equal is a brand of artificial sweetener containing aspartame, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also used to own the well-known NutraSweet brand when it was a subsidiary of Monsanto and which has headquarters in Chicago, Illinois, Switzerland, Mexico, and Australia. In French Canada, Equal is known as ‘Égal’.” (Source: Wikipedia Logo application on box. Logo application on large box.
Closest kin
Equal Sign = Exact
Brand
Equal Sign = Exact
New Logo and Identity for Perfection Fresh by Interbrand
Brand
New Logo and Identity for Perfection Fresh by Interbrand
New Logo and Identity for Go.Compare by Ragged Edge
Brand
New Logo and Identity for Go.Compare by Ragged Edge
Follow-up: New Logo and Identity for Precisely by Archetype—Brands
Brand
Follow-up: New Logo and Identity for Precisely by Archetype—Brands
New Logo, Identity, and Packaging for Jealous Sweets by LoveGunn
Brand
New Logo, Identity, and Packaging for Jealous Sweets by LoveGunn
Everything’s A-O-KKK
Brand
Everything’s A-O-KKK

Identity
Now You See It