New Logo and Identity for GSK by Wolff Olins

The product of a myriad of mergers dating back to the 19th century, the modern iteration of the British multi-national pharmaceutical conglomerate GSK began in 2000 with the merger of Glaxo Wellcome and SmithKline Beecham. The world’s sixth largest biotech company, they are best known for their work in vaccine production, prescription medicines, and (until recently) consumer health products. If you’ve brushed with Aquafresh or had a malaria vaccine, you’re familiar with their work. The new brand for GSK launched in June of 2022 and was designed by British ad- and identity-consultancy group Wolff Olins. Samples of OLD identity. Those who have spent some time on the in-house marketing and communications team of a large company have likely seen something like the identity ap