New Logo and Identity for Halstead by Pentagram

Established in 1984, Halstead is a residential real estate brokerage firm in the New York metropolitan area with more than 1,300 sales and rental agents with offices in Manhattan, Brooklyn, Queens, the Bronx, the Hamptons, Fairfield County, Connecticut, New Jersey, and the Hudson Valley. Their properties and overall positioning are on the luxury, high end. This past April, at its annual meeting, Halstead introduced a new identity designed by New York, NY-based Pentagram partner Eddie Opara. Strong, smart, robust and pragmatic, the identity’s visual language is built of a layered system of elements that can adapt and evolve for various applications and brand expressions. Like Halstead’s agents, the firm’s new logo is multidimensional and flexible. The reimagined “H&#