New Logo for Serpentine Galleries by Pentagram

(Est. 1970) “The Serpentine Gallery is an art gallery in Kensington Gardens, Hyde Park, central London. It focuses on modern and contemporary art. The exhibitions, architecture, education and public programmes attract approximately 750,000 visitors a year. [It is] housed in a classical 1934 tea pavilion, it takes its name from the nearby Serpentine Lake.” (Source: Wikipedia) Logo in motion. Spreads. Magazine covers. Bulletin.