New Logo and Identity for HANG by Perky Bros

Established in 2015, HANG (Have A Nice Game) is an independent sports apparel brand headquartered in Nashville, TN. Founded by Ryan Dunlap, who’s been in the advertising and marketing world for around 15 years, to fill a void in quality sports teams apparel that felt more authentic and closer to local culture, HANG is comprised of a community of designers, photographers, strategists, entrepreneurs, marketers, creative techs, publicists, social media brains, musicians, and even chefs. Celebrating Tennessee teams and athletes, HANG creates their own artwork without referencing official trademarks and often works directly with athletes — like Tennessee Titans’ Derrick Henry — to create unique apparel for them, usually in small batches of 100 to 1,000 units depending on the product