New Logo and Identity for Hearing Australia by Landor

Established in 1947 (and previously known as Australian Hearing), Hearing Australia is a Government-funded provider of hearing services to eligible people including children under 26, pensioners, veterans, adults with complex communication needs, and Aboriginal and Torres Strait Islander people over 50. With over 600 locations around the nation, Hearing Australia assesses patients’ hearing, selects and fits hearing devices for them, and provides ongoing hearing health and technical care. This past July, along with their name change, Hearing Australia introduced a new identity designed by the Sydney, Australia, office of Landor. We developed a brand strategy and identity focused on ‘Celebrating Sound’. Working closely with Hearing Australia, we used this idea to inspire ev