New Logo for Transport for NSW by Loud Consulting

Transport for NSW is the rather straightforward and completely non confusing name for the department (or ‘statutory authority’) of the New South Wales) government responsible for the state’s transport system that includes rail, light rail, buses, and ferries. Earlier this year a bouncy new brand identity was revealed, with the stated objective of reminding the people of Sydney of all that is good and great about their mass transportation system. Update:The design credit has been wrongly attributed; Sydney-based LOUD is responsible.The new brand, known as “The Hop”, provides an overarching integrated brand for public transport services and includes all modes — buses, trains, ferries and light rail — which will each be a separate colour.The brand wil