New Logo and Identity for Hive by Wolff Olins

Launched in 2013 by British Gas, Hive is a family of smart products and services for the connected home. Its flagship product, a thermostat, is the equivalent of Google’s super popular Nest. With growing success in the UK, Hive recently updated its offerings to include security sensors and light bulbs, has expanded into seven North American markets (Houston, Dallas, Washington D.C., Atlanta, Denver, Seattle and Vancouver), and has introduced a new identity designed by Wolff Olins. To capture all of this, we created a dynamic, connected identity that could stretch across all Hive platforms and channels. Led by a new, living mark, the brand visuals use panels and shifting perspectives to reflect the uniqueness of our homes. The colour palette has been brightened to create a more approa