New Logo and Identity for Sigfox by Interbrand

Established in 2009, Sigfox is a leading provider of “dedicated communications service for the Internet of Things” by providing a network that is a “simple, economical, energy-efficient two-way transmission of small quantities of data over long distances” that connects things to the cloud. Headquartered in Labège, France, Sigfox has offices in Boston, Dubai, Madrid, Munich, San Francisco, and Singapore, and is available in over 30 countries with 8 million connected objects living on its network. Sigfox recently introduced a new identity designed by the Paris, France, office of Interbrand. A microsite presenting the new identity can be found here. Sigfox intro video. Part of the concept: “Merging physical and digital galaxies.” The butterfly is a strong s