New Logo and Identity for Irys by Studio Freight

Formerly known as Bundlr Network, Irys, the world’s first programmable datachain, had already built groundbreaking infrastructure for on-chain data storage and amassed a thriving community, but its visual identity hadn’t kept pace with its technical innovation. Columbus, OH-based creative agency Studio Freight was brought in to address that gap, crafting a brand and digital presence that not only captured the scale of Irys’ ambition, but also broke from the sterile, hyper-futuristic aesthetic so common in the category. Instead, the new identity embraces an unconventional, expressive look to position Irys as the connective tissue between AI and Web3. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, video'); Arr