New Logo and Identity for Expograph by Brand Brothers

Established in 1973, Expograph is a designer and manufacturer of signage, wayfinding systems, decoration, and visual communication for indoor and outdoor applications. Located in Vanves, on the outskirts of Paris, France, the company covers the creation, technical feasibility studies, manufacturing, installation, and removal of projects for corporate offices, hotels and restaurants, arts and culture institutions, retailers, and events. Recently, Expograph introduced a new identity designed by Paris-based Brand Brothers. In the spring of 2019, we were mandated to completely rethink the visual identity. Their mantra: inform, guide, embellish. We immediately, together with the communication team, refocus the approach towards a more radical, more direct, more raw axis, expressing technicality