New Logo and Identity for Docusign done In-house

Founded in 2003, Docusign is an electronic signature company headquartered in San Francisco, CA, with international offices in 13 countries and about 7,000 employees. A little about my Docusign experience: I thought I was familiar with Docusign. Over the years I’ve interacted with the company countless times via “sign here” links sent to me by insurance agents and freelance gigs and car dealerships. But I – always an employee, never an employer – figured they were more of a standard digital format and less of a business that made money; I pictured them as a more formal version of the PDF signature tool. If your perspective matches mine, you might be as shocked as I was to learn that the digital signature market is a 7.4 billion-dollar-industry, over which Docu