New Logo and Identity for Hostelling Scotland by Frame

(Est. 1931, previously Scottish Youth Hostels Association) “Hostelling Scotland is a not-for-profit charity with over 60 youth and affiliate hostels. Since 1931, we have welcomed visitors from all over the world, providing affordable, welcoming accommodation in some of the best locations across Scotland. We pride ourselves on exceptional service, offering expert local knowledge and a warm welcome to all those with an adventurous spirit and who wish to experience the real Scotland. We remain true to our ethos and are proud of our charitable objectives, with people and communities at the heart of our organisation. Our charitable youth programmes enable young people to develop their skills for life, learning and work.” Logo concept. Logo. Color variations. Canada and U.S. versions